There is a phenomenon we all know very well. It tends to happen during winter more than any other season or on blissful days you become 70% coffee and 30% dehydrated.

Yes: dry lips, a two-word horror story. While this condition affects most of us, there is hope for us cracked-lipped souls out there, and have we got some tips!

DRINK WATER

We hate to be obvious, but you’d be surprised the effort it takes to remember to drink water and be a proper functioning citizen. We suggest keeping a water bottle on your desk/workstation and you’ll be surprised at how much you’ll intake this flavourless life elixir.

SUGAR, BABY

If water fails (just kidding), we suggest you add a lip scrub to your routine. A sugar+honey scrub is a delightful duo that can be done in your kitchen. Just add both ingredients to a small container and keep it in the fridge and you can use it as a bi-weekly treatment for your lips.

THE FRENCH WAY

And no we do not mean kissing, we mean Wyld's French Pink Clay konjac sponge. If sugar is too harsh or sticky for you, as some scrubby exfoliators can be, we suggest using this sponge directly on your lips to gently remove all flakey pieces of skin and leave them not only clear and smooth but very soft! And because it is so gentle, you can use it every other day to keep your pout the most beautiful it can possibly be. Add lip balm and you’re good to go on a kissing spree.

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Stay Wyld